We're not selling a drink—we're selling a mindset. A lifestyle centered around cultural discovery and wellness.
Rojun is the identity-first brand in the emerging "calm alcohol" category. We're creating the future of hard tea by combining cultural authenticity with clean ingredients and premium spirits-based sophistication.
Through community ritual over paid acquisition, we're building organic defensibility and high loyalty. Our strategy starts where culture is created: cocktail lounges, night markets, and spaces where the wellness-conscious generation gathers.
Co-Founder & Hospitality Lead
UCSB • Food Business
Lifelong bar and restaurant experience. Deep understanding of SKU velocity and on-premise realities. Drew brings authentic hospitality insights to ensure Rojun resonates with venues and consumers alike.
Co-Founder & Strategy Lead
UCSB • UBS Operations • Finance
Finance and execution expert. Profitability architect with operations background from UBS. Charlie ensures Rojun's unit economics and go-to-market strategy drive sustainable growth.
Identity-first brand in the emerging "calm alcohol" category. We aren't selling a drink; we are selling a mindset.
On-premise first. We seed in cocktail lounges and night markets where culture is created before moving to retail.
Community + Ritual over paid acquisition. Cultural specificity drives organic defensibility and high loyalty.
The RTD alcohol market is experiencing steady growth driven by Gen Z's preference for low-sugar, low-ABV options. They aren't quitting alcohol—they are trading up to spirits-based RTDs that prioritize flavor over volume.
Rojun hits the sweet spot: Cultural authenticity + Clean label + Premium rum base.
21-34. Loves HMart, Boba, and globally-inspired flavors like Yuzu and Lychee.
Prioritizes low calories/sugar but refuses to sacrifice the cocktail experience.
Urban dweller looking for aesthetic, "Instagrammable" brands that stand out.
A massive conversion driver seeking culturally-aligned premium brands.
Whether you're an investor, distributor, or early adopter—we'd love to hear from you.
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